Google Analytics Individual Qualification Exam 3 — Questions and Answers
Question 1: In GA4, what does the 'Attribution settings' page let you configure?
- Reporting attribution model and conversion lookback window (Correct answer)
- The data retention period
- The currency for revenue
- The list of internal IP filters
Correct answer: Reporting attribution model and conversion lookback window
Attribution settings control the reporting attribution model and the lookback windows for conversions.
Question 2: Which event is automatically collected by GA4 when enhanced measurement is enabled?
- scroll (Correct answer)
- purchase
- login
- sign_up
Correct answer: scroll
Scroll is one of the enhanced measurement events collected automatically without extra code.
Question 3: What is the default session timeout in GA4?
- 30 minutes (Correct answer)
- 10 minutes
- 60 minutes
- 5 minutes
Correct answer: 30 minutes
GA4 ends a session after 30 minutes of inactivity by default, though this is adjustable.
Question 4: Which GA4 tool helps you build audiences for remarketing in Google Ads?
- Audiences in Admin (Correct answer)
- Realtime report
- DebugView
- Data import
Correct answer: Audiences in Admin
Audiences created in GA4 can be shared with linked Google Ads accounts for remarketing.
Question 5: In GA4, what does linking a property to BigQuery enable?
- Exporting raw event-level data for analysis (Correct answer)
- Automatic ad creation
- Faster page loading
- Real-time chat support
Correct answer: Exporting raw event-level data for analysis
The BigQuery link exports raw, event-level GA4 data for advanced SQL analysis.
Question 6: Which report in GA4 shows where conversions are coming from in real time?
- Realtime report (Correct answer)
- Cohort exploration
- Funnel exploration
- Lifetime value
Correct answer: Realtime report
The Realtime report displays user activity and conversions occurring within the last 30 minutes.
Question 7: What is the purpose of DebugView in GA4?
- Validate event tracking in real time during setup (Correct answer)
- Compare two date ranges
- Forecast future revenue
- Set up data retention
Correct answer: Validate event tracking in real time during setup
DebugView lets you monitor events from a device in debug mode to verify correct tagging.
Google Analytics Individual Qualification Exam 3
In GA4, what does the 'Attribution settings' page let you configure?