Google Analytics Certification Exam Sample Questions 2 — Questions and Answers
Question 1: In Google Analytics 4, which scope applies to the 'session_start' event?
- Event scope (Correct answer)
- User scope
- Session scope
- Item scope
Correct answer: Event scope
All events in GA4, including session_start, are recorded at the event scope.
Question 2: What is the maximum number of conversion events you can mark in a standard GA4 property?
- 10
- 30 (Correct answer)
- 50
- Unlimited
Correct answer: 30
Standard GA4 properties allow up to 30 conversion events.
Question 3: Which GA4 report shows the path users take through your site or app?
- Funnel exploration
- Path exploration (Correct answer)
- Cohort exploration
- Segment overlap
Correct answer: Path exploration
Path exploration visualizes the sequence of events and pages users navigate.
Question 4: What does the 'engagement rate' metric in GA4 represent?
- Percentage of sessions that were engaged sessions (Correct answer)
- Average time on page
- Number of pageviews per user
- Percentage of bounced sessions
Correct answer: Percentage of sessions that were engaged sessions
Engagement rate is the percentage of sessions that were engaged sessions.
Question 5: Which parameter is required when sending a GA4 event via the Measurement Protocol?
- client_id (Correct answer)
- user_agent
- referrer
- page_path
Correct answer: client_id
The Measurement Protocol requires a client_id to associate events with a user.
Question 6: In GA4, what is a 'custom dimension' based on an event parameter called?
- Event-scoped custom dimension (Correct answer)
- User-scoped custom dimension
- Session-scoped custom dimension
- Property-scoped custom dimension
Correct answer: Event-scoped custom dimension
A custom dimension derived from an event parameter is event-scoped.
Question 7: Which GA4 feature lets you export raw event data for advanced analysis?
- BigQuery export (Correct answer)
- Data Studio export
- Looker export
- CSV scheduling
Correct answer: BigQuery export
GA4 offers a native BigQuery export for raw, event-level data.
Google Analytics Certification Exam Sample Questions 2
In Google Analytics 4, which scope applies to the 'session_start' event?