Certification Exam Sample Questions Flashcards
7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Certification Exam Sample Questions flashcards as text
In Google Analytics 4, which scope applies to the 'session_start' event?
Answer: Event scope
All events in GA4, including session_start, are recorded at the event scope.
What is the maximum number of conversion events you can mark in a standard GA4 property?
Answer: 30
Standard GA4 properties allow up to 30 conversion events.
Which GA4 report shows the path users take through your site or app?
Answer: Path exploration
Path exploration visualizes the sequence of events and pages users navigate.
What does the 'engagement rate' metric in GA4 represent?
Answer: Percentage of sessions that were engaged sessions
Engagement rate is the percentage of sessions that were engaged sessions.
Which parameter is required when sending a GA4 event via the Measurement Protocol?
Answer: client_id
The Measurement Protocol requires a client_id to associate events with a user.
In GA4, what is a 'custom dimension' based on an event parameter called?
Answer: Event-scoped custom dimension
A custom dimension derived from an event parameter is event-scoped.
Which GA4 feature lets you export raw event data for advanced analysis?
Answer: BigQuery export
GA4 offers a native BigQuery export for raw, event-level data.