Google Adwords Fundamentals Exam Answers 3 — Questions and Answers
Question 1: What is the Google Display Network primarily used for?
- Showing text ads only on search results
- Reaching users across websites, apps, and YouTube (Correct answer)
- Sending email campaigns
- Optimizing organic SEO
Correct answer: Reaching users across websites, apps, and YouTube
The Display Network places visual and text ads across millions of partner sites, apps, and YouTube.
Question 2: Which targeting method shows ads to users based on their past online activity and interests?
- Keyword targeting
- Audience targeting (Correct answer)
- Geographic targeting
- Device targeting
Correct answer: Audience targeting
Audience targeting reaches users grouped by interests, behaviors, or remarketing lists.
Question 3: What is remarketing in Google Ads?
- Targeting brand-new users only
- Showing ads to people who previously visited your site (Correct answer)
- Bidding only on competitor brands
- Disabling underperforming ads
Correct answer: Showing ads to people who previously visited your site
Remarketing re-engages users who have already interacted with your website or app.
Question 4: Which campaign type is best for promoting a mobile app for downloads?
- Search campaign
- App campaign (Correct answer)
- Shopping campaign
- Local campaign
Correct answer: App campaign
App campaigns automatically promote apps across Search, Play, YouTube, and Display to drive installs.
Question 5: What does a conversion represent in Google Ads?
- An ad impression
- A valuable action a user completes, like a purchase or sign-up (Correct answer)
- A keyword bid increase
- A negative keyword added
Correct answer: A valuable action a user completes, like a purchase or sign-up
A conversion is a defined valuable action such as a sale, lead, or form submission.
Question 6: Why is conversion tracking important?
- It lowers your CPC automatically
- It measures which clicks lead to valuable actions (Correct answer)
- It increases impressions
- It improves organic rankings
Correct answer: It measures which clicks lead to valuable actions
Conversion tracking tells you which keywords and ads drive results, guiding optimization.
Question 7: What is responsive search ads' main advantage?
- They use a single fixed headline
- Google tests combinations of headlines and descriptions automatically (Correct answer)
- They only run on Display
- They ignore Quality Score
Correct answer: Google tests combinations of headlines and descriptions automatically
Responsive search ads let Google mix and match assets to find the best-performing combinations.
Google Adwords Fundamentals Exam Answers 3
What is the Google Display Network primarily used for?