Fundamentals Exam Answers Flashcards
7 cards from real Google Adwords practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Fundamentals Exam Answers flashcards as text
What is the Google Display Network primarily used for?
Answer: Reaching users across websites, apps, and YouTube
The Display Network places visual and text ads across millions of partner sites, apps, and YouTube.
Which targeting method shows ads to users based on their past online activity and interests?
Answer: Audience targeting
Audience targeting reaches users grouped by interests, behaviors, or remarketing lists.
What is remarketing in Google Ads?
Answer: Showing ads to people who previously visited your site
Remarketing re-engages users who have already interacted with your website or app.
Which campaign type is best for promoting a mobile app for downloads?
Answer: App campaign
App campaigns automatically promote apps across Search, Play, YouTube, and Display to drive installs.
What does a conversion represent in Google Ads?
Answer: A valuable action a user completes, like a purchase or sign-up
A conversion is a defined valuable action such as a sale, lead, or form submission.
Why is conversion tracking important?
Answer: It measures which clicks lead to valuable actions
Conversion tracking tells you which keywords and ads drive results, guiding optimization.
What is responsive search ads' main advantage?
Answer: Google tests combinations of headlines and descriptions automatically
Responsive search ads let Google mix and match assets to find the best-performing combinations.