A customer is choosing between two diamonds with the same GIA color grade but priced differently. What is the ethical way to explain the price difference?
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A
Tell them the higher-priced one is simply better without explanation
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B
Explain differences in cut quality, fluorescence, clarity, or market factors that justify the variation
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C
Avoid the topic and let the customer assume the prices are arbitrary
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D
Lower the price of the expensive stone to match and say they are identical