FREE Digital Marketing Certification Questions and Answers

Question 1

What's the distinction between Custom Dimensions and Custom Variables?

Accepted Answer

Custom Dimensions are managed on server side and Custom Variables are managed on client side

Answer

Custom Dimensions are controlled on the server side in analytics platforms such as Google Analytics, whereas Custom Variables, which previously existed, were managed on the client side.

Question 2

A low click-through rate (CTR) for ads on the content network.

Accepted Answer

Will not affect the ranking of your ads on Search results pages

Answer

A low Click-Through Rate (CTR) for Content Network advertising has no direct effect on their ranking in search results pages. While it may influence other aspects of your campaign, such as cost and performance, ad ranking is decided by a number of other criteria, including bid amount and ad relevancy.

Question 3

Which of the following data cannot be used to calculate lead scores?

Accepted Answer

User clicking on competitors' website

Answer

While user engagement with your own website and products/services might provide significant data for lead scoring, interactions with rivals' websites are uncontrollable and irrelevant to your lead qualification procedure. As a result, they are rarely incorporated into lead scoring models.

Question 4

Which of the following applications is used to send drip campaigns?

Accepted Answer

All of the above

Answer

AWeber, Benchmark Email, and Mailchimp are prominent email marketing tools that allow you to create and send drip programs.

Question 5

What exactly is organic traffic?

Accepted Answer

Visitors coming from natural search results

Answer

Organic traffic is defined as users who come to your website as a consequence of unpaid ("organic") search results. These visitors discover your website by using search engines such as Google, Bing, or Yahoo, and then clicking on the listing in the search results. Organic traffic is not generated by paid advertising, affiliate websites, emails, or social media referrals.

Digital Marketing Certificate Practice Test

Digital Marketing Certificate Practice Test

FREE Digital Marketing Certification Questions and Answers