Free CEP Digital Marketing & Customer Acquisition Questions and Answers

Question 1

What is the main goal of digital marketing?

Accepted Answer

Attract and convert customers online.

Answer

The main goal of digital marketing is to leverage online channels and strategies to attract potential customers and guide them through the sales funnel. This involves activities like SEO, social media marketing, email marketing, and paid advertising, all aimed at increasing brand visibility, engaging audiences, and ultimately driving online sales and conversions.

Question 2

Which platform is popular for paid social media advertising?

Accepted Answer

Facebook Ads

Answer

Facebook Ads (now Meta Ads) is a highly popular and effective platform for paid social media advertising. It offers extensive targeting capabilities, allowing businesses to reach specific demographics, interests, and behaviors across Facebook, Instagram, Messenger, and Audience Network. This broad reach and precise targeting make it a go-to for many ecommerce businesses seeking to attract customers.

Question 3

What does PPC stand for in online advertising?

Accepted Answer

Pay-Per-Click

Answer

PPC stands for Pay-Per-Click in online advertising. It is an advertising model where advertisers pay a fee each time one of their ads is clicked. This allows businesses to drive targeted traffic to their websites, and they only incur costs when a user actively engages with their advertisement, making it a measurable and controllable marketing strategy.

Question 4

Which metric measures the cost to acquire one customer?

Accepted Answer

Customer Acquisition Cost

Answer

Customer Acquisition Cost (CAC) is a key metric that measures the total cost associated with convincing a potential customer to buy a product or service. It includes all marketing and sales expenses divided by the number of new customers acquired over a specific period. Understanding CAC is crucial for evaluating marketing effectiveness and profitability in ecommerce.

Question 5

What is SEO?

Accepted Answer

Search Engine Optimization

Answer

SEO stands for Search Engine Optimization. It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. By optimizing website content and technical aspects, businesses can improve their visibility on search engines like Google, attracting more potential customers to their online store without direct advertising costs.

CEP - Certified Ecommerce Professional Practice Test

CEP - Certified Ecommerce Professional Practice Test

Free CEP Digital Marketing & Customer Acquisition Questions and Answers