CEP Customer Experience & UX Design

Question 1

Which UX principle states that users should be able to complete tasks with the minimum number of steps?

Accepted Answer

The Principle of Least Effort

Answer

Hick's Law

Answer

Fitts's Law

Answer

Miller's Law

Question 2

A high shopping cart abandonment rate most commonly signals a problem with which stage of the ecommerce funnel?

Accepted Answer

Checkout experience

Answer

Product discovery

Answer

Post-purchase communication

Answer

Homepage design

Question 3

What does 'above the fold' refer to in ecommerce website design?

Accepted Answer

Content visible without scrolling on initial page load

Answer

The header navigation menu

Answer

Product descriptions placed near the top of listings

Answer

The first item in a category grid

Question 4

Which metric best measures how easily users can find products on an ecommerce site?

Accepted Answer

Task completion rate

Answer

Bounce rate

Answer

Pages per session

Answer

Average session duration

Question 5

An ecommerce site redesign team runs sessions where real users attempt to complete purchases while speaking their thoughts aloud. This method is called:

Accepted Answer

Think-aloud usability testing

Answer

A/B testing

Answer

Heuristic evaluation

Answer

Card sorting

Question 6

Which design pattern helps users quickly understand where they are within an ecommerce site's hierarchy?

Accepted Answer

Breadcrumb navigation

Answer

Infinite scroll

Answer

Sticky header

Answer

Mega menu

Question 7

What is the primary purpose of a persistent shopping cart in ecommerce UX?

Accepted Answer

To retain cart contents across sessions so returning users can complete purchases

Answer

To display promotional banners

Answer

To track inventory levels in real time

Answer

To recommend upsell products