Free CEP Digital Marketing & Customer Acquisition Questions and Answers

Question 1

What is the main goal of digital marketing?

Accepted Answer

Attract and convert customers online.

Answer

Manufacture products.

Answer

Build physical stores.

Answer

Ship products.

Question 2

Which platform is popular for paid social media advertising?

Accepted Answer

Facebook Ads

Answer

Answer

Answer

Snapchat

Question 3

What does PPC stand for in online advertising?

Accepted Answer

Pay-Per-Click

Answer

Personal Promotion Campaign

Answer

Product Price Control

Answer

Public Platform Content

Question 4

Which metric measures the cost to acquire one customer?

Accepted Answer

Customer Acquisition Cost

Answer

Customer Lifetime Value

Answer

Conversion Rate

Answer

Bounce Rate

Question 5

What is SEO?

Accepted Answer

Search Engine Optimization

Answer

Social Engagement Operation

Answer

Sales Event Online

Answer

Search Engine Output

Question 6

Which email marketing tool is widely used?

Accepted Answer

Mailchimp

Answer

Salesforce

Answer

QuickBooks

Answer

Slack

Question 7

What is a key benefit of content marketing?

Accepted Answer

Builds trust and engagement

Answer

Immediate sales only

Answer

Increases shipping costs

Answer

Reduces website traffic

Question 8

Which social media platform is best for professional B2B marketing?

Accepted Answer

Answer

Instagram

Answer

Snapchat

Answer

Question 9

What does CTR stand for in digital marketing?

Accepted Answer

Click-Through Rate

Answer

Customer Traffic Rate

Answer

Cost-To-Return

Answer

Content Traffic Ratio