ELA Media Literacy 4

Question 1

In the context of media literacy, what is 'astroturfing'?

Accepted Answer

Creating the illusion of grassroots public support for a cause that is actually funded by special interests

Answer

Astroturfing masks the true sponsors of a message to make it appear as though it originates from ordinary citizens rather than corporations or political groups.

Question 2

Which of the following best describes the difference between a news article and an op-ed?

Accepted Answer

News articles report facts; op-eds express the author's opinion

Answer

Op-eds are opinion pieces written to argue a position, while news articles aim to present verified facts without advocating for a viewpoint.

Question 3

A student reads a scientific claim on social media that contradicts what their textbook says. The most media-literate response is to:

Accepted Answer

Check peer-reviewed sources and expert consensus before forming a conclusion

Answer

Peer-reviewed literature and established expert consensus provide the strongest evidence base for evaluating scientific claims.

Question 4

What role does the concept of 'gatekeeping' play in traditional media?

Accepted Answer

Editors and producers deciding which stories are published or aired

Answer

Gatekeepers—editors, producers, and executives—control the flow of information by deciding what content reaches the public.

Question 5

Which technique do propagandists use when they associate a product, idea, or person with a respected symbol like a flag or religious figure?

Accepted Answer

Transfer

Answer

The transfer technique borrows the credibility or emotional weight of a respected symbol to make an unrelated idea seem more legitimate or desirable.

(ELA) English Language Arts Practice Test

(ELA) English Language Arts Practice Test

ELA Media Literacy 4