ELA Media Literacy 4

Question 1

In the context of media literacy, what is 'astroturfing'?

Accepted Answer

Creating the illusion of grassroots public support for a cause that is actually funded by special interests

Answer

Covering community garden events in local news

Answer

A technique for designing outdoor advertising campaigns

Answer

Using green-screen technology in broadcast media

Question 2

Which of the following best describes the difference between a news article and an op-ed?

Accepted Answer

News articles report facts; op-eds express the author's opinion

Answer

News articles are shorter; op-eds are longer

Answer

News articles are online; op-eds are in print only

Answer

News articles require photos; op-eds do not

Question 3

A student reads a scientific claim on social media that contradicts what their textbook says. The most media-literate response is to:

Accepted Answer

Check peer-reviewed sources and expert consensus before forming a conclusion

Answer

Believe the social media post because it is more current

Answer

Trust the textbook because it was professionally published

Answer

Ask friends which source they find more believable

Question 4

What role does the concept of 'gatekeeping' play in traditional media?

Accepted Answer

Editors and producers deciding which stories are published or aired

Answer

Securing media companies' physical broadcast equipment

Answer

Government licensing of radio and television stations

Answer

Audience members choosing which channels to watch

Question 5

Which technique do propagandists use when they associate a product, idea, or person with a respected symbol like a flag or religious figure?

Accepted Answer

Transfer

Answer

Card stacking

Answer

Plain folks

Answer

Bandwagon

Question 6

When a news story presents a debate as having exactly two equal sides even when the evidence strongly favors one, this is called:

Accepted Answer

False balance / false equivalence

Answer

Balance journalism

Answer

Adversarial reporting

Answer

Stealth bias

Question 7

A viral video shows a politician appearing to say something outrageous, but the clip is 8 seconds long. A media-literate viewer should:

Accepted Answer

Find the full unedited video to understand the original context

Answer

Immediately share it to warn others

Answer

Report the video to the platform as misinformation

Answer

Evaluate the clip based on the politician's past statements