eCommerce Marketing Introduction To E-Commerce Marketing 4

Question 1

An electronics retailer notices many visitors leave immediately after landing on a slow-loading product page. Which metric most directly captures this behavior?

Accepted Answer

Bounce rate

Answer

Bounce rate measures the share of visitors who leave after viewing only one page without interacting further.

Question 2

Which of these is the best example of a C2C e-commerce marketplace?

Accepted Answer

eBay, where individuals sell items to other individuals

Answer

C2C (consumer-to-consumer) platforms like eBay facilitate transactions between private individuals.

Question 3

A store's ROAS is 4:1. What does this mean?

Accepted Answer

Every $1 of ad spend generated $4 in revenue

Answer

Return on ad spend compares revenue generated to advertising cost, so 4:1 means $4 earned per $1 spent.

Question 4

Why do e-commerce marketers segment their email lists?

Accepted Answer

To send more relevant messages to groups with shared traits or behaviors

Answer

Segmentation tailors content to specific groups, which typically raises open, click, and conversion rates.

Question 5

Which situation describes 'upselling' at checkout?

Accepted Answer

Suggesting a premium version of the laptop the customer is buying

Answer

Upselling encourages the customer to buy a higher-end version of the same product, unlike cross-selling, which adds complementary items.

eCommerce Marketing Practice Test

eCommerce Marketing Practice Test

eCommerce Marketing Introduction To E-Commerce Marketing 4