eCommerce Marketing Social Commerce and Paid Social Advertising

Question 1

What is 'social commerce' in the context of eCommerce marketing?

Accepted Answer

Selling products directly through social media platforms without leaving the app

Answer

Social commerce refers to the direct buying and selling of products within social media platforms, allowing users to complete purchases without leaving the app.

Question 2

Which Meta advertising objective should an eCommerce brand use when the primary goal is product sales?

Accepted Answer

Conversions / Sales

Answer

The Conversions or Sales campaign objective in Meta Ads optimizes delivery to users most likely to complete a purchase event on your website or shop.

Question 3

What is a Facebook/Instagram 'Dynamic Product Ad' (DPA)?

Accepted Answer

An ad that automatically shows relevant products to users based on their browsing or cart behavior

Answer

Dynamic Product Ads pull products from your catalog and automatically show personalized product recommendations to users based on their interactions with your website or app.

Question 4

What is a 'lookalike audience' in social media advertising?

Accepted Answer

A new audience that shares characteristics with your best existing customers

Answer

A lookalike audience is a targeting tool that finds new potential customers who share similar traits and behaviors to a source audience like your existing buyers.

Question 5

What is the primary advantage of using Instagram Shopping tags on product posts?

Accepted Answer

They allow users to tap a product and go directly to the product page to purchase

Answer

Instagram Shopping tags on posts allow users to tap on a product to see its name and price, then navigate directly to the product page, reducing friction in the purchase journey.

eCommerce Marketing Practice Test

eCommerce Marketing Practice Test

eCommerce Marketing Social Commerce and Paid Social Advertising