Digital Marketing Certificate Basic Digital Marketing Certification 4

Question 1

What is 'social proof' in digital marketing?

Accepted Answer

Using customer reviews, testimonials, and ratings to build trust

Answer

Social proof is a psychological phenomenon where people rely on the opinions and actions of others—like reviews and testimonials—to guide their own purchasing decisions.

Question 2

What does 'CPM' stand for in digital advertising?

Accepted Answer

Cost Per Mille (cost per 1,000 impressions)

Answer

CPM stands for Cost Per Mille, meaning the cost an advertiser pays for 1,000 ad impressions, regardless of how many clicks are received.

Question 3

Which of the following is an example of 'owned media' in digital marketing?

Accepted Answer

Your company's official website

Answer

Owned media refers to channels that a brand controls directly, such as its own website, blog, or email list, without paying a third party.

Question 4

What is the main goal of 'lead nurturing' in digital marketing?

Accepted Answer

Building relationships with potential customers at each stage of the sales funnel

Answer

Lead nurturing focuses on developing relationships with buyers at every stage of the funnel by delivering relevant content until they are ready to purchase.

Question 5

What is 'domain authority' (DA)?

Accepted Answer

A Moz metric predicting how well a website will rank on search engines

Answer

Domain Authority is a score developed by Moz that predicts how likely a website is to rank in search engine results, based on factors like backlinks and site quality.

Digital Marketing Certificate Practice Test

Digital Marketing Certificate Practice Test

Digital Marketing Certificate Basic Digital Marketing Certification 4