Digital Marketing Certificate Basic Digital Marketing Certification 2

Question 1

Which metric measures the percentage of email recipients who clicked a link inside the email?

Accepted Answer

Click-through rate

Answer

Click-through rate (CTR) is the percentage of email recipients who clicked on at least one link within the email.

Question 2

What does 'A/B testing' mean in digital marketing?

Accepted Answer

Comparing two versions of content to see which performs better

Answer

A/B testing (split testing) compares two versions of a webpage, ad, or email to determine which one drives better results.

Question 3

Which social media platform is best known for professional networking and B2B marketing?

Accepted Answer

Answer

LinkedIn is the leading professional networking platform and is especially effective for B2B marketing and recruiting.

Question 4

What is 'organic reach' on social media?

Accepted Answer

The number of people who see your content without paid promotion

Answer

Organic reach refers to the number of unique people who see your content without any paid distribution or boosting.

Question 5

What is a 'landing page' in digital marketing?

Accepted Answer

A standalone webpage designed to capture leads or drive a specific action

Answer

A landing page is a dedicated standalone page created specifically for a marketing campaign to convert visitors through a single call-to-action.

Digital Marketing Certificate Practice Test