Digital Marketing Certificate Social Media Marketing Certification 1

Question 1

What does 'engagement rate' measure on social media?

Accepted Answer

The percentage of audience that interacts with content

Answer

Engagement rate measures the percentage of people who interact with content through likes, comments, shares, or saves relative to reach or total followers.

Question 2

What is a 'social media algorithm'?

Accepted Answer

A set of rules that determines what content users see in their feeds

Answer

A social media algorithm is a set of rules and signals platforms use to determine what content appears in users' feeds and in what order it is displayed.

Question 3

What is 'user-generated content' (UGC) in social media marketing?

Accepted Answer

Content created by regular users about a brand or product

Answer

User-generated content is any content created by consumers or fans about a brand, product, or service rather than by the brand itself.

Question 4

Which metric measures how many unique users saw a social media post?

Accepted Answer

Reach

Answer

Reach measures the number of unique users who saw a post, while impressions count total views including multiple views by the same user.

Question 5

What is 'social listening' in digital marketing?

Accepted Answer

Tracking brand mentions and conversations across social media channels

Answer

Social listening involves monitoring social media channels for mentions of a brand, competitors, or relevant keywords to gather actionable insights.

Digital Marketing Certificate Practice Test

Digital Marketing Certificate Practice Test

Digital Marketing Certificate Social Media Marketing Certification 1