Digital Marketing Certificate Paid Search & PPC Advertising

Question 1

What does 'PPC' stand for in digital advertising?

Accepted Answer

Pay-Per-Click

Answer

PPC (Pay-Per-Click) is an online advertising model where advertisers pay a fee each time a user clicks on their advertisement.

Question 2

What is a 'Quality Score' in Google Ads?

Accepted Answer

Google's metric measuring the quality and relevance of ads, keywords, and landing pages

Answer

Quality Score is Google's rating of the relevance and quality of keywords, ads, and landing pages, directly affecting ad position and cost-per-click.

Question 3

What is a 'negative keyword' in Google Ads?

Accepted Answer

A keyword that prevents your ad from showing for irrelevant search queries

Answer

A negative keyword prevents your ads from appearing when a search query contains that specific term, helping avoid irrelevant clicks and wasted ad spend.

Question 4

What does 'CPC' stand for in digital advertising?

Accepted Answer

Cost Per Click

Answer

CPC (Cost Per Click) is the amount an advertiser pays each time a user clicks on their digital advertisement in a PPC campaign.

Question 5

What is an 'ad impression' in digital marketing?

Accepted Answer

Each time an advertisement is displayed on a user's screen

Answer

An ad impression is counted each time an advertisement is displayed on a screen, regardless of whether the user takes any action or clicks on it.

Digital Marketing Certificate Practice Test

Digital Marketing Certificate Practice Test

Digital Marketing Certificate Paid Search & PPC Advertising