Digital Marketing Certificate Email Marketing Certification 2

Question 1

What is 'email deliverability'?

Accepted Answer

The ability of emails to successfully reach recipients' inboxes without spam filtering

Answer

Email deliverability refers to the ability of an email to successfully land in a recipient's inbox rather than being blocked, bounced, or filtered as spam.

Question 2

What does the CAN-SPAM Act regulate in the United States?

Accepted Answer

Commercial email marketing practices and requirements

Answer

The CAN-SPAM Act is a US law establishing rules for commercial emails, including requirements for clear opt-out options, honest subject lines, and sender identification.

Question 3

What is 'email automation' in marketing?

Accepted Answer

Using software to send triggered or scheduled emails automatically based on user behavior

Answer

Email automation uses software to send pre-written emails automatically triggered by user actions, specific dates, or other defined criteria without manual intervention.

Question 4

What metric measures the financial return of email marketing campaigns?

Accepted Answer

Return on Investment (ROI)

Answer

Return on Investment (ROI) measures the revenue generated from email marketing campaigns relative to the total cost of running those campaigns.

Question 5

What is 'list hygiene' in email marketing?

Accepted Answer

Regularly cleaning your email list by removing invalid, inactive, or unsubscribed addresses

Answer

List hygiene involves regularly removing inactive subscribers, invalid addresses, and opt-outs to maintain a healthy, engaged list that protects deliverability.

Digital Marketing Certificate Practice Test

Digital Marketing Certificate Practice Test

Digital Marketing Certificate Email Marketing Certification 2