CSA Sales Cloud & CRM Features 2

Question 1

What is the purpose of a Campaign in Salesforce?

Accepted Answer

To plan, manage, and track marketing initiatives and measure their ROI

Answer

Campaigns allow marketing teams to organize and track outreach efforts (emails, events, ads) and measure the resulting leads, contacts, and revenue generated.

Question 2

Which object stores the relationship between a Campaign and a Lead or Contact who has been targeted by that campaign?

Accepted Answer

Campaign Member

Answer

Campaign Members are the junction object that links individual Leads or Contacts to a Campaign, storing their membership status (e.g., Sent, Responded).

Question 3

What is a 'Person Account' in Salesforce?

Accepted Answer

A special Account type that combines Account and Contact fields to represent an individual consumer rather than a business

Answer

Person Accounts merge Account and Contact into a single record to represent individual people (B2C), rather than a business entity.

Question 4

What is the role of a 'Price Book' in Salesforce Sales Cloud?

Accepted Answer

A catalog that lists products along with their standard or custom prices for use in opportunities

Answer

A Price Book is a collection of products with associated prices; the Standard Price Book holds list prices, while custom Price Books can reflect different pricing for different markets or customers.

Question 5

Which of the following Salesforce features allows a sales manager to review and approve a discounted deal before it can be submitted?

Accepted Answer

Approval Processes

Answer

Approval Processes define a sequence of steps that require designated approvers to review and approve (or reject) a record before it proceeds.

(CSA) Certified Salesforce Administrator Practice Test

(CSA) Certified Salesforce Administrator Practice Test

CSA Sales Cloud & CRM Features 2