Sales Cloud & CRM Features Flashcards

What is the purpose of a Campaign in Salesforce?

Answer: To plan, manage, and track marketing initiatives and measure their ROI

Campaigns allow marketing teams to organize and track outreach efforts (emails, events, ads) and measure the resulting leads, contacts, and revenue generated.

Which object stores the relationship between a Campaign and a Lead or Contact who has been targeted by that campaign?

Answer: Campaign Member

Campaign Members are the junction object that links individual Leads or Contacts to a Campaign, storing their membership status (e.g., Sent, Responded).

What is a 'Person Account' in Salesforce?

Answer: A special Account type that combines Account and Contact fields to represent an individual consumer rather than a business

Person Accounts merge Account and Contact into a single record to represent individual people (B2C), rather than a business entity.

What is the role of a 'Price Book' in Salesforce Sales Cloud?

Answer: A catalog that lists products along with their standard or custom prices for use in opportunities

A Price Book is a collection of products with associated prices; the Standard Price Book holds list prices, while custom Price Books can reflect different pricing for different markets or customers.

Which of the following Salesforce features allows a sales manager to review and approve a discounted deal before it can be submitted?

Answer: Approval Processes

Approval Processes define a sequence of steps that require designated approvers to review and approve (or reject) a record before it proceeds.

What does the Account Hierarchy feature in Salesforce enable?

Answer: It allows parent-child relationships between accounts to represent corporate organizational structures

Account Hierarchy uses the 'Parent Account' lookup field to model corporate structures, allowing you to see subsidiaries and parent companies in a tree view.

Which activity in Salesforce is used to record a scheduled call or meeting with a customer?

Answer: Event

Events represent time-specific activities with a start and end time (e.g., meetings, calls) and appear on the Salesforce calendar.