CS CS Innovation & Change Management 1

Question 1

Clayton Christensen's theory of disruptive innovation describes a process where:

Accepted Answer

Simpler, cheaper innovations initially target overlooked segments and eventually displace incumbents

Answer

Christensen showed that disruptors often start at the low end or in new markets, improve over time, and eventually overtake established leaders who focus on their best customers.

Question 2

Kotter's 8-Step Change Model begins with which foundational step?

Accepted Answer

Establishing a sense of urgency

Answer

Kotter's model starts with creating urgency because without a compelling reason to change, organizational inertia will prevent any other steps from succeeding.

Question 3

An ambidextrous organization is one that:

Accepted Answer

Balances exploiting existing capabilities while exploring new innovations

Answer

Organizational ambidexterity refers to the simultaneous pursuit of exploitation (efficiency in current business) and exploration (innovation for future growth).

Question 4

Which change management model focuses on unfreezing existing behaviors, moving to new ones, and refreezing?

Accepted Answer

Lewin's Change Management Model

Answer

Kurt Lewin's three-stage model — Unfreeze, Change, Refreeze — describes how organizations must destabilize current norms, implement change, and then stabilize the new state.

Question 5

Design thinking as an innovation methodology emphasizes which starting point?

Accepted Answer

Deep empathy for end-user needs

Answer

Design thinking begins with empathizing with users to uncover unmet needs, ensuring that solutions address real problems rather than assumed ones.

(CS) Certified Strategist Practice Test

(CS) Certified Strategist Practice Test

CS CS Innovation & Change Management 1