CS CS Innovation & Change Management 2

Question 1

An innovation pipeline in strategic management typically distinguishes between horizon 1, horizon 2, and horizon 3 initiatives based on:

Accepted Answer

Time horizons and degrees of transformational change

Answer

McKinsey's Three Horizons framework categorizes initiatives from sustaining current business (H1) through emerging opportunities (H2) to transformational bets (H3).

Question 2

Resistance to organizational change most commonly originates from employees':​

Accepted Answer

Fear of the unknown and perceived loss of control or status

Answer

Research consistently shows that uncertainty about future roles, perceived threats to status, and lack of involvement in the change process drive most employee resistance.

Question 3

Open innovation, as described by Henry Chesbrough, encourages firms to:

Accepted Answer

Leverage external ideas and paths to market alongside internal R&D

Answer

Open innovation combines internal and external sources of knowledge — customers, startups, universities — to accelerate and enrich the innovation process.

Question 4

A change readiness assessment helps strategists by:

Accepted Answer

Evaluating an organization's cultural and operational capacity to absorb and sustain change

Answer

Change readiness assessments identify gaps in leadership commitment, employee capability, and structural enablers before a change initiative is launched.

Question 5

The minimum viable product (MVP) concept in innovation strategy is intended to:

Accepted Answer

Validate strategic assumptions with real customers using the least investment necessary

Answer

MVPs test the most critical hypotheses about customer value with minimal resources, enabling evidence-based iteration rather than large upfront bets.

(CS) Certified Strategist Practice Test

(CS) Certified Strategist Practice Test

CS CS Innovation & Change Management 2