CRT Data Analytics & Visualization 3

Question 1

Which visualization type is most effective for comparing sales performance across five different cigar product lines for the same time period?

Accepted Answer

Grouped bar chart

Answer

A grouped bar chart places multiple categories side by side, making direct comparison across product lines straightforward.

Question 2

What does a positive correlation between marketing spend and cigar unit sales tell a tobacconist?

Accepted Answer

As marketing investment increases, sales tend to increase as well

Answer

A positive correlation means both variables move in the same direction, suggesting marketing investment is associated with higher sales.

Question 3

A retail tobacco manager reviews a heat map of hourly store traffic. What primary business decision can this data support?

Accepted Answer

Optimizing staff scheduling to match peak traffic hours

Answer

Heat maps of hourly traffic reveal peak periods, directly informing staff scheduling to match customer demand.

Question 4

Which metric best measures how often a customer returns to a tobacco shop after their initial visit?

Accepted Answer

Customer retention rate

Answer

Customer retention rate tracks the percentage of customers who make repeat purchases, reflecting loyalty and satisfaction.

Question 5

A tobacconist uses a funnel chart for their customer journey data. What does a large drop between 'store entry' and 'purchase' stages indicate?

Accepted Answer

Many visitors leave without buying, suggesting a conversion problem

Answer

A large funnel drop-off between entry and purchase signals that a significant number of visitors are not converting to buyers.

(CRT) Certified Retail Tobacconist Practice Test