CRP Ethics & Professional Conduct 2

Question 1

A researcher discovers mid-study that a competitor published nearly identical findings. What is the most ethical course of action?

Accepted Answer

Continue the study and note the prior publication, adding value through replication or extension

Answer

Replication and extension of prior research is scientifically valuable; researchers should continue transparently and cite the prior work.

Question 2

Under ESOMAR guidelines, how long should research data that can identify respondents be retained after a project concludes?

Accepted Answer

No longer than necessary for the research purpose, per agreed data retention policies

Answer

ESOMAR requires that identifiable data be retained only as long as necessary for the stated research purpose and per established retention policies.

Question 3

A client pressures a CRP to omit statistically significant but unfavorable findings from the final report. The researcher should:

Accepted Answer

Report all significant findings fully, regardless of client preference

Answer

Professional integrity requires reporting all significant findings accurately, even when they conflict with client expectations.

Question 4

Which scenario best illustrates a conflict of interest in market research?

Accepted Answer

A research firm studies a company in which its principal investigator holds stock

Answer

Financial interest in the subject of research creates a conflict of interest that must be disclosed or resolved.

Question 5

When debriefing respondents after a study that used deception, the researcher must:

Accepted Answer

Provide a full explanation of the true purpose and allow respondents to withdraw their data

Answer

Ethical standards require a full debriefing that discloses the true purpose and gives respondents the option to withdraw their data.

(CRP) Certified Research Professional Practice Test