Crowdfunding Videos Platform-Specific Video Optimization 1

Question 1

What is the recommended maximum video length for a Kickstarter campaign video according to most crowdfunding experts?

Accepted Answer

2 minutes

Answer

Most experts recommend keeping Kickstarter campaign videos under 2 minutes to maintain backer attention and improve conversion rates.

Question 2

Which video aspect ratio is recommended for Indiegogo campaign page embeds to display without letterboxing?

Accepted Answer

16:9

Answer

16:9 widescreen is the standard aspect ratio for Indiegogo and most crowdfunding platform video embeds, ensuring clean display without letterboxing.

Question 3

On Kickstarter, where does the campaign video appear by default on the project page?

Accepted Answer

At the top of the page above the project description

Answer

Kickstarter places the campaign video prominently at the top of the project page above the description, making it the first thing potential backers see.

Question 4

What happens to a Kickstarter campaign if the creator does not upload a video?

Accepted Answer

A placeholder image is shown and conversion rates typically drop significantly

Answer

Without a video, Kickstarter displays a placeholder image; studies show campaigns with videos convert at significantly higher rates than those without.

Question 5

Which crowdfunding platform introduced the 'InDemand' feature that allows campaigns to continue accepting pledges after the campaign ends, requiring creators to keep their video content current?

Accepted Answer

Indiegogo

Answer

Indiegogo's InDemand feature lets campaigns continue after the funding deadline, meaning video content should remain accurate and up-to-date for ongoing backers.

Crowdfunding Videos Practice Test

Crowdfunding Videos Practice Test

Crowdfunding Videos Platform-Specific Video Optimization 1