Crowdfunding Videos Trivia 2 — Questions and Answers
Question 1: Which crowdfunding platform famously launched the Pebble smartwatch video that raised over $10 million?
- Indiegogo
- Kickstarter (Correct answer)
- GoFundMe
- Patreon
Correct answer: Kickstarter
Pebble's 2012 Kickstarter campaign became one of the most funded projects in the platform's history, raising over $10 million.
Question 2: What is the term for the short video clip used at the very start of a crowdfunding video to immediately capture viewer attention?
- Teaser reel
- Hook (Correct answer)
- B-roll
- Call to action
Correct answer: Hook
The 'hook' is the opening moment designed to grab attention within the first few seconds before viewers scroll away.
Question 3: Which type of shot is most commonly used when a founder speaks directly to the camera in a crowdfunding video?
- Aerial shot
- Talking head shot (Correct answer)
- Dutch angle
- Extreme close-up
Correct answer: Talking head shot
A talking head shot frames the speaker from the shoulders up and is the standard for direct-to-camera testimonials and pitches.
Question 4: What percentage of Kickstarter projects that use a video are successfully funded compared to those without one?
- About the same rate
- Video projects succeed at roughly double the rate (Correct answer)
- Video projects succeed at a lower rate
- Video projects always succeed
Correct answer: Video projects succeed at roughly double the rate
Kickstarter data shows projects with videos succeed at roughly twice the rate of those without, making video a critical asset.
Question 5: Which crowdfunding video element directly tells viewers what reward they'll receive for pledging a specific amount?
- The problem statement
- The team introduction
- The reward tier breakdown (Correct answer)
- The production timeline
Correct answer: The reward tier breakdown
The reward tier breakdown section of a crowdfunding video explains exactly what backers receive at each pledge level.
Question 6: What does 'social proof' mean in the context of a crowdfunding video?
- Posting the video on social media
- Showing testimonials or backer numbers to build credibility (Correct answer)
- Proving your product works in public
- Getting celebrity endorsements only
Correct answer: Showing testimonials or backer numbers to build credibility
Social proof involves showcasing testimonials, expert endorsements, press coverage, or backer counts to build trust with potential supporters.
Question 7: Which Indiegogo campaign video is often cited as a benchmark for emotional storytelling in hardware crowdfunding?
- Coolest Cooler
- Flow Hive (Correct answer)
- Oculus Rift
- Star Citizen
Correct answer: Flow Hive
Flow Hive's 2015 Indiegogo campaign video used emotional beekeeping storytelling and raised over $12 million, becoming a viral benchmark.
Crowdfunding Videos Trivia 2
Which crowdfunding platform famously launched the Pebble smartwatch video that raised over $10 million?