Crowdfunding Videos Platform-Specific Video Optimization 1 — Questions and Answers
Question 1: What is the recommended maximum video length for a Kickstarter campaign video according to most crowdfunding experts?
- 5 minutes
- 2 minutes (Correct answer)
- 10 minutes
- 15 minutes
Correct answer: 2 minutes
Most experts recommend keeping Kickstarter campaign videos under 2 minutes to maintain backer attention and improve conversion rates.
Question 2: Which video aspect ratio is recommended for Indiegogo campaign page embeds to display without letterboxing?
- 4:3
- 1:1
- 16:9 (Correct answer)
- 9:16
Correct answer: 16:9
16:9 widescreen is the standard aspect ratio for Indiegogo and most crowdfunding platform video embeds, ensuring clean display without letterboxing.
Question 3: On Kickstarter, where does the campaign video appear by default on the project page?
- In the sidebar below the pledge tiers
- At the top of the page above the project description (Correct answer)
- At the bottom of the page after all rewards
- In a separate media gallery tab
Correct answer: At the top of the page above the project description
Kickstarter places the campaign video prominently at the top of the project page above the description, making it the first thing potential backers see.
Question 4: What happens to a Kickstarter campaign if the creator does not upload a video?
- The campaign is automatically rejected
- A placeholder image is shown and conversion rates typically drop significantly (Correct answer)
- The campaign goes live but is marked as incomplete
- Kickstarter uploads a default tutorial video
Correct answer: A placeholder image is shown and conversion rates typically drop significantly
Without a video, Kickstarter displays a placeholder image; studies show campaigns with videos convert at significantly higher rates than those without.
Question 5: Which crowdfunding platform introduced the 'InDemand' feature that allows campaigns to continue accepting pledges after the campaign ends, requiring creators to keep their video content current?
- Kickstarter
- GoFundMe
- Indiegogo (Correct answer)
- Patreon
Correct answer: Indiegogo
Indiegogo's InDemand feature lets campaigns continue after the funding deadline, meaning video content should remain accurate and up-to-date for ongoing backers.
Question 6: What video file format does Kickstarter primarily accept for direct video uploads?
- AVI
- MOV or MP4 (Correct answer)
- WMV
- FLV
Correct answer: MOV or MP4
Kickstarter accepts MOV and MP4 file formats for direct video uploads, which are the most universally compatible formats for their platform.
Question 7: Why do most crowdfunding platforms recommend adding closed captions or subtitles to campaign videos?
- To comply with mandatory legal requirements on all platforms
- To improve accessibility and reach viewers who watch with sound off (Correct answer)
- To increase the video file size for better quality detection
- To automatically translate content into multiple languages
Correct answer: To improve accessibility and reach viewers who watch with sound off
Captions improve accessibility for hearing-impaired viewers and capture the large segment of online viewers who watch videos with sound muted in public or quiet settings.
Crowdfunding Videos Platform-Specific Video Optimization 1
What is the recommended maximum video length for a Kickstarter campaign video according to most crowdfunding experts?