CRLS Property Marketing & Leasing Strategies 2

Question 1

A property spent $6,000 on an internet listing service in one month and signed 12 leases attributed to that source. What is the cost per lease?

Accepted Answer

$500

Answer

Cost per lease equals marketing spend divided by leases signed: $6,000 / 12 = $500.

Question 2

Which metric best measures how well leasing agents turn in-person tours into signed applications?

Accepted Answer

Tour-to-application closing ratio

Answer

The tour-to-application (closing) ratio shows how effectively agents convert prospects who actually visit the property.

Question 3

Under the Fair Housing Act, which ad phrase is most likely to be considered discriminatory?

Accepted Answer

"Ideal for mature couple"

Answer

"Mature couple" signals a preference based on familial status and possibly age, which advertising rules prohibit.

Question 4

A community has 200 units, 10 vacant units, and 8 residents who have given notice to vacate with no pre-leases. What is the exposure count?

Accepted Answer

18

Answer

Exposure equals vacant units plus notice-to-vacate units not yet re-leased: 10 + 8 = 18.

Question 5

What is the primary purpose of a resident referral program?

Accepted Answer

To generate lower-cost, higher-quality leads from satisfied residents

Answer

Referral programs reward residents for sending prospects, typically producing well-qualified leads at a low cost per lease.

CRLS - Certified Residential Leasing Specialist Practice Test