Technology in Real Estate Flashcards

A property offers self-guided tours using smart locks. Which step is most important before granting a prospect a temporary access code?

Answer: Verifying the prospect's identity, such as with a photo ID check

Identity verification ties each access code to a known person and reduces theft and fraud risk.

What is a key advantage of an interactive 3D virtual tour for out-of-state relocating renters?

Answer: They can explore the layout remotely before applying

3D tours let remote prospects evaluate space and flow without visiting in person.

Under the TCPA, what is generally required before sending automated marketing text messages to a prospect's cell phone?

Answer: Prior express written consent

The TCPA requires prior express written consent for autodialed or prerecorded marketing texts to wireless numbers.

Which element is required in a commercial marketing email to renters under the CAN-SPAM Act?

Answer: A clear way to opt out of future emails

CAN-SPAM requires a functioning opt-out mechanism and a valid physical postal address in commercial emails.

A leasing website cannot be navigated with a screen reader. Which law is most often cited in accessibility lawsuits against such sites?

Answer: The Americans with Disabilities Act

Courts and the DOJ have applied ADA Title III principles to websites of places of public accommodation such as leasing offices.

Which technical standard is commonly used as the benchmark for website accessibility?

Answer: WCAG (Web Content Accessibility Guidelines)

WCAG, published by the W3C, is the widely accepted benchmark for accessible web content.

What is the primary purpose of a CRM system in a leasing office?

Answer: Tracking prospect interactions and automating follow-up

Customer relationship management software organizes leads, communications, and follow-up tasks to improve conversion.