Property Marketing & Leasing Strategies Flashcards

Which is the best description of a property's "curb appeal" in leasing?

Answer: The first impression created by the exterior, landscaping, signage, and entry

Curb appeal is the prospect's first physical impression and strongly influences whether they stay for a tour.

When conducting a market survey, which property is the most appropriate comparable?

Answer: A similar-age, similar-class community in the same submarket

Valid comps share location, age, class, and unit mix so rent comparisons are meaningful.

A prospect using a wheelchair asks whether they can install grab bars at their own expense. How should the agent respond?

Answer: Recognize it as a reasonable modification request and follow the property's accommodation process

The Fair Housing Act allows people with disabilities to make reasonable modifications, generally at their own expense.

Which leasing strategy is most likely to improve the tour-to-lease ratio?

Answer: Tailoring the tour to the prospect's stated needs and showing a ready, clean unit

A customized tour of a market-ready unit that matches stated needs builds desire and trust.

What does a "guest card" or CRM lead record primarily help a leasing team do?

Answer: Record prospect needs and contact details for consistent follow-up

Guest cards capture needs, source, and contact information to enable follow-up and marketing analysis.

Which concession strategy generally preserves rental rates for future appraisals and renewals?

Answer: Offering an upfront one-time concession instead of reducing the base rent

One-time concessions keep the base (face) rent intact, protecting renewal pricing and property valuation.

A leasing agent tells a family with children, "You'd probably be happier in Building C where the other families live." This is an example of:

Answer: Steering

Steering directs prospects toward or away from areas based on a protected class such as familial status.