CPRS Strategic Planning 5

Question 1

An organization's PR strategic plan should be reviewed and updated most frequently when:

Accepted Answer

Significant environmental changes occur (e.g., crisis, merger, market shift)

Answer

Strategic plans must be responsive to significant environmental changes that alter stakeholder perceptions, competitive dynamics, or organizational priorities.

Question 2

Which concept describes identifying and managing issues before they escalate into crises as part of strategic planning?

Accepted Answer

Issues management

Answer

Issues management is the ongoing process of identifying emerging issues, assessing their potential impact, and taking strategic action to shape their development.

Question 3

A nonprofit wants to change legislation affecting its community. Which PR strategic approach is most appropriate?

Accepted Answer

Public affairs and advocacy strategy

Answer

Public affairs and advocacy PR is specifically designed to influence policy, legislation, and regulatory outcomes by engaging legislators, regulators, and aligned stakeholders.

Question 4

The concept of 'two-way symmetrical communication' in PR strategy emphasizes:

Accepted Answer

Mutual dialogue where the organization adapts based on stakeholder feedback

Answer

Grunig's two-way symmetrical model treats communication as genuine dialogue where both the organization and publics may change as a result of the exchange.

Question 5

When a PR strategic plan includes a 'theory of change,' it describes:

Accepted Answer

The logical chain linking PR activities to desired long-term outcomes

Answer

A theory of change maps the causal pathway from PR tactics to immediate outputs, to intermediate outcomes, to the ultimate organizational or social impact.

(CPRS) Certified Public Relations Specialist Practice Test

(CPRS) Certified Public Relations Specialist Practice Test

CPRS Strategic Planning 5