(CPRS) Certified Public Relations Specialist Practice Test
(CPRS) Certified Public Relations Specialist CPRS Strategic Communication & Media Relations
Why is strategic communication important in public relations?
Select your answer
A
To control all aspects of media coverage
B
To align communication efforts with organizational goals and manage public perception
C
To limit media coverage and public awareness
D
To eliminate the need for media relations
Need a hint?
(H)