(CPRS) Certified Public Relations Specialist Practice Test
(CPRS) Certified Public Relations Specialist CPRS Crisis Management & Reputation Control
What is the primary goal of crisis communication in public relations?
Select your answer
A
To increase media coverage during a crisis
B
To manage the crisis, protect the organization’s reputation, and provide clear communication
C
To avoid public acknowledgment of the crisis
D
To reduce media attention on the crisis
Need a hint?
(H)