CPRS Strategic Planning 3

Question 1

Which stakeholder mapping dimension helps prioritize outreach by identifying who has the most influence over PR outcomes?

Accepted Answer

Power/interest grid position

Answer

The power/interest grid maps stakeholders by their power to affect the organization and their interest in it, enabling prioritized engagement strategies.

Question 2

An organization facing a merger wants to develop a PR plan. Which stakeholder group should typically receive communication FIRST?

Accepted Answer

Internal employees

Answer

Best practice is to communicate with employees before external audiences so they hear the news from leadership rather than news outlets, preserving trust.

Question 3

In strategic planning, 'key messages' serve primarily to:

Accepted Answer

Ensure all communications reinforce the same core ideas

Answer

Key messages provide a consistent narrative framework so that all spokespersons and channels reinforce the same strategic themes regardless of format.

Question 4

A PR team is deciding between a proactive reputation-building campaign and waiting for issues to arise reactively. Strategic planning theory supports which approach?

Accepted Answer

Proactive, because it allows control of the narrative

Answer

Proactive PR strategy allows organizations to shape narratives, build goodwill, and prepare stakeholders before issues emerge, providing strategic advantage.

Question 5

Environmental scanning in PR strategic planning most closely resembles which research activity?

Accepted Answer

Continuous monitoring of external trends, issues, and stakeholder views

Answer

Environmental scanning is the ongoing process of monitoring political, economic, social, technological, and competitive factors that could affect the organization.

(CPRS) Certified Public Relations Specialist Practice Test

(CPRS) Certified Public Relations Specialist Practice Test

CPRS Strategic Planning 3