CPRS Strategic Planning 2

Question 1

Which framework is most commonly used in PR strategic planning to assess internal strengths and external opportunities?

Accepted Answer

SWOT analysis

Answer

SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is the foundational framework PR professionals use to assess both internal capabilities and external environment.

Question 2

In a PR strategic plan, what does the acronym RACE stand for?

Accepted Answer

Research, Action, Communication, Evaluation

Answer

RACE (Research, Action, Communication, Evaluation) is a widely used PR planning model that structures the entire campaign process.

Question 3

A PR practitioner discovers through research that 60% of target stakeholders distrust the client brand. This finding should primarily inform which plan element?

Accepted Answer

Communication objectives

Answer

Stakeholder trust levels directly shape communication objectives, which should specifically address rebuilding or improving trust perceptions.

Question 4

Which type of PR objective is considered most strategically valuable to senior management?

Accepted Answer

Outcome objectives (attitude or behavior change)

Answer

Outcome objectives measure actual changes in stakeholder attitudes, beliefs, or behaviors and directly tie PR work to business results.

Question 5

What is the primary purpose of a situation analysis in a PR strategic plan?

Accepted Answer

To provide context that justifies the strategy

Answer

A situation analysis establishes the factual backdrop—current environment, stakeholder perceptions, competitive landscape—that justifies the strategic choices that follow.

(CPRS) Certified Public Relations Specialist Practice Test

(CPRS) Certified Public Relations Specialist Practice Test

CPRS Strategic Planning 2