CPRS Crisis Management & Reputation Control 4

Question 1

Which approach does the 'stealing thunder' strategy involve?

Accepted Answer

Proactively disclosing negative information about your organization before others report it

Answer

Stealing thunder means self-disclosing bad news before it breaks elsewhere, which research shows reduces reputational damage compared to being exposed.

Question 2

A data breach affects 500,000 customers. Under most U.S. state laws, the company is REQUIRED to:

Accepted Answer

Notify affected individuals within a legally specified timeframe

Answer

All 50 U.S. states have data breach notification laws requiring companies to notify affected individuals within specified timeframes.

Question 3

What does 'crisis velocity' refer to in modern PR?

Accepted Answer

How quickly a crisis can spread and escalate, especially via social media

Answer

Crisis velocity describes the rapid spread and escalation potential of modern crises, particularly amplified by real-time social media.

Question 4

In reputation repair, which strategy involves the organization taking full responsibility and promising corrective action?

Accepted Answer

Mortification

Answer

Mortification is a SCCT and Image Restoration Theory strategy where the organization fully apologizes and commits to corrective action.

Question 5

Which scenario represents a 'smoldering crisis'?

Accepted Answer

An ongoing ethical concern ignored until it becomes a public scandal

Answer

A smoldering crisis is one where warning signs are ignored or mismanaged over time until the situation escalates into a full public crisis.

(CPRS) Certified Public Relations Specialist Practice Test

(CPRS) Certified Public Relations Specialist Practice Test

CPRS Crisis Management & Reputation Control 4