CPRS Crisis Communication 5

Question 1

Which of the following best defines 'crisis vulnerability assessment'?

Accepted Answer

A proactive analysis identifying potential crises an organization is most likely to face

Answer

A crisis vulnerability assessment is a pre-crisis tool that systematically identifies and prioritizes risks so organizations can prepare targeted response plans.

Question 2

What is the danger of 'organizational silence' during a public crisis?

Accepted Answer

It signals guilt or indifference, allowing others to define the narrative

Answer

When an organization stays silent, external parties — media, critics, and public — fill the vacuum with speculation, typically unfavorable to the organization.

Question 3

Which crisis communication concept refers to expressing genuine concern for victims without admitting legal liability?

Accepted Answer

Symbolic accommodation

Answer

Symbolic accommodation involves expressions of sympathy and care for affected parties that address emotional needs without constituting a legal admission of fault.

Question 4

In a crisis involving a data breach, which regulatory framework most directly governs notification requirements for US organizations?

Accepted Answer

State data breach notification laws and federal frameworks like HIPAA or GLBA

Answer

Data breach notifications in the US are governed by a patchwork of state laws plus federal sector-specific regulations such as HIPAA (healthcare) and GLBA (financial).

Question 5

What does 'bridging' mean in the context of crisis media interviews?

Accepted Answer

Transitioning from a difficult question to a key message the organization wants to emphasize

Answer

Bridging is a media training technique that allows a spokesperson to acknowledge a question and then pivot to a prepared key message.

(CPRS) Certified Public Relations Specialist Practice Test

(CPRS) Certified Public Relations Specialist Practice Test

CPRS Crisis Communication 5