CPRS Crisis Communication 2

Question 1

Which framework categorizes crises based on the organization's level of responsibility and prior crisis history?

Accepted Answer

Situational Crisis Communication Theory (SCCT)

Answer

SCCT, developed by Timothy Coombs, matches response strategies to crisis types based on attributions of organizational responsibility.

Question 2

In crisis communication, a 'dark site' refers to what?

Accepted Answer

A website pre-built and ready to activate during a crisis

Answer

A dark site is a pre-prepared crisis website that can be quickly launched with accurate information when an emergency occurs.

Question 3

What is the primary purpose of conducting a post-crisis evaluation?

Accepted Answer

To identify lessons learned and improve future response

Answer

Post-crisis evaluation focuses on identifying what worked, what failed, and how processes can be strengthened for future incidents.

Question 4

During a crisis, what does the term 'spokesperson fatigue' describe?

Accepted Answer

A spokesperson becoming overwhelmed and less effective over extended media exposure

Answer

Spokesperson fatigue occurs when the primary communicator becomes physically or mentally exhausted, degrading message quality and credibility.

Question 5

Which crisis communication strategy involves an organization fully accepting responsibility and offering compensation?

Accepted Answer

Rebuild

Answer

Rebuild strategies under SCCT include apology and compensation, which acknowledge responsibility and work to repair the relationship with victims.

(CPRS) Certified Public Relations Specialist Practice Test