CPP Media Literacy & Public Awareness 3

Question 1

The 'inoculation theory' applied to substance use prevention messaging involves:

Accepted Answer

Pre-exposing audiences to weakened forms of pro-drug arguments so they can resist them

Answer

Inoculation theory suggests that exposing audiences to weakened counterarguments and teaching refusal skills builds resistance to future pro-drug messages.

Question 2

Which of the following BEST describes 'media advocacy' as used in prevention?

Accepted Answer

Strategically using media to advance a policy or social change agenda

Answer

Media advocacy involves strategically generating media coverage to advance specific policy changes or shift public opinion on prevention issues.

Question 3

A prevention program measures 'frequency' in a media campaign. Frequency refers to:

Accepted Answer

The average number of times each person in the audience is exposed to the message

Answer

Frequency measures the average number of exposures per person reached, important because repetition is often needed for behavior change.

Question 4

Entertainment-education (EE) strategies in prevention use fictional media because:

Accepted Answer

Narratives reduce psychological reactance while modeling healthy behaviors

Answer

Entertainment-education leverages storytelling to deliver health messages with reduced psychological reactance, as audiences are absorbed in narrative rather than feeling lectured.

Question 5

A news story accurately reporting rising opioid overdose deaths could INADVERTENTLY cause harm if it:

Accepted Answer

Provides detailed descriptions of drug-use methods (contagion effect)

Answer

Detailed depictions of drug-use methods in media can have a contagion effect, inadvertently providing instructional information that increases risk.

(CPP) Certified Prevention Professional Practice Test

(CPP) Certified Prevention Professional Practice Test

CPP Media Literacy & Public Awareness 3