CPP Media Literacy & Public Awareness 2

Question 1

Which media framing technique is most likely to increase public stigma around substance use disorders?

Accepted Answer

Using 'junkie' or 'addict' labels in news headlines

Answer

Pejorative labels like 'junkie' or 'addict' in media reinforce stigma and discourage help-seeking behavior.

Question 2

A prevention specialist wants to counter a viral social media post glamorizing binge drinking. The BEST first step is to:

Accepted Answer

Assess the post's reach and audience demographics before responding

Answer

Understanding the post's reach and target audience allows the specialist to craft a proportionate and strategically placed counter-message.

Question 3

The 'third-person effect' in media studies is relevant to prevention because it explains why people:

Accepted Answer

Believe media influences others more than themselves, underestimating personal risk

Answer

The third-person effect causes individuals to underestimate media's influence on their own attitudes, a barrier to effective prevention messaging.

Question 4

Which characteristic BEST distinguishes a public service announcement (PSA) from paid advertising in substance use prevention?

Accepted Answer

PSAs are aired at no cost as a community service by media outlets

Answer

PSAs are broadcast by media outlets free of charge as a public service, unlike paid advertisements that require purchased airtime.

Question 5

In evaluating a prevention media campaign, 'reach' is defined as:

Accepted Answer

The total number of unique individuals exposed to the campaign

Answer

Reach measures the total number of unique individuals who were exposed to the campaign message at least once.

(CPP) Certified Prevention Professional Practice Test