CPP CPP Marketing & Promotion of Programs 2

Question 1

Which approach best describes relationship marketing in the context of recreation programming?

Accepted Answer

Building long-term connections with participants to encourage loyalty and repeat enrollment

Answer

Relationship marketing prioritizes long-term engagement and participant loyalty over single transactions, increasing retention and word-of-mouth referrals.

Question 2

What does 'positioning' mean in recreation program marketing?

Accepted Answer

How a program is perceived relative to competing alternatives in the minds of participants

Answer

Positioning defines how a program is uniquely differentiated in the market and how it occupies a distinct place in the target audience's perception compared to alternatives.

Question 3

A SWOT analysis used in marketing planning stands for Strengths, Weaknesses, Opportunities, and:

Accepted Answer

Threats

Answer

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats—a framework used to assess internal capabilities and external market conditions.

Question 4

Which type of marketing communication relies on satisfied participants sharing their positive experiences with friends and family?

Accepted Answer

Word-of-mouth marketing

Answer

Word-of-mouth marketing leverages participant satisfaction and social networks to organically spread awareness, which is often the most trusted form of promotion.

Question 5

In developing a marketing plan for a new youth soccer league, which element should be established FIRST?

Accepted Answer

Defining target audience and marketing objectives

Answer

Defining the target audience and clear marketing objectives must come first so that all subsequent decisions—channels, messages, and materials—are aligned with desired outcomes.

CPP - Certified Program Planner Practice Test

CPP - Certified Program Planner Practice Test

CPP CPP Marketing & Promotion of Programs 2