CPP CPP Marketing & Promotion of Programs 2

Question 1

Which approach best describes relationship marketing in the context of recreation programming?

Accepted Answer

Building long-term connections with participants to encourage loyalty and repeat enrollment

Answer

Emphasizing one-time transactions to maximize short-term revenue

Answer

Using mass media to reach the broadest possible audience

Answer

Focusing exclusively on social media advertising

Question 2

What does 'positioning' mean in recreation program marketing?

Accepted Answer

How a program is perceived relative to competing alternatives in the minds of participants

Answer

The physical location of program facilities

Answer

The scheduling of programs within the calendar

Answer

The financial position of the department budget

Question 3

A SWOT analysis used in marketing planning stands for Strengths, Weaknesses, Opportunities, and:

Accepted Answer

Threats

Answer

Targets

Answer

Timelines

Answer

Tactics

Question 4

Which type of marketing communication relies on satisfied participants sharing their positive experiences with friends and family?

Accepted Answer

Word-of-mouth marketing

Answer

Paid media advertising

Answer

Programmatic advertising

Answer

Direct mail campaigns

Question 5

In developing a marketing plan for a new youth soccer league, which element should be established FIRST?

Accepted Answer

Defining target audience and marketing objectives

Answer

Selecting advertising channels

Answer

Designing promotional materials

Answer

Setting the program registration fee

Question 6

Which communication principle suggests that a marketing message must be seen or heard multiple times before a potential participant acts on it?

Accepted Answer

Effective frequency

Answer

The rule of three

Answer

Market saturation

Answer

Reach maximization

Question 7

An equity-focused marketing strategy for a recreation program would MOST likely include which of the following?

Accepted Answer

Translating materials and using inclusive imagery to reach underserved populations

Answer

Concentrating promotion in the highest-income neighborhoods

Answer

Reducing program fees only for staff members

Answer

Advertising exclusively through premium digital channels