A retail site tests removing product recommendations from the cart page and sees a 5% lift in checkout completion but a 12% drop in average order value. What is the net business implication?
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A
Remove recommendations since checkout completion is the primary goal
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B
Calculate revenue per visitor for each variant to determine which variant is truly better
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C
Add more recommendations to recover the AOV loss
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D
The test is inconclusive and should be rerun