Free Advanced Website Conversion Optimization Questions and Answers

Question 1

Which of these best describes how conversion optimization works?

Accepted Answer

Making small incremental changes over time and seeing which change has the best results

Answer

Making many big changes rapidly and seeing which change has the fastest results

Answer

Frequently changing the layout of your website and seeing if sales improve

Answer

Making several small changes to your website and seeing the result

Question 2

What are the two essential elements of a successful business for conversion optimization?

Accepted Answer

Customer Focus and Continuous Improvement

Answer

Continuous Improvement and Marketing

Answer

User Experience and Sales

Answer

Marketing and Customer Focus

Question 3

Which of the following testing techniques is utilized the most frequently to increase conversions?

Accepted Answer

A/B testing

Answer

Analytical Testing

Answer

None of these

Answer

Multivariate testing

Question 4

Which of the following is necessary to determine whether your design truly functions?

Accepted Answer

Usability testing

Answer

Rough design

Answer

Storyboarding

Answer

Hyperlinking

Question 5

What element of conversion rate optimization is frequently ignored?

Accepted Answer

Website performance

Answer

Hyperlinks

Answer

Internet performance

Answer

Mobile devices

Question 6

Which of the following displays the webpage elements that are most popular with visitors?

Accepted Answer

Heat Map

Answer

Hot Map

Answer

None of the above

Answer

Feng-GUI

Question 7

Why should you make an effort to employ concise, understandable phrases on your website?

Accepted Answer

Readers have a short attention span

Answer

Readers cannot read long sentences

Answer

Readers do not trust longer sentences

Answer

Longer sentences can be confusing to readers