CMA Digital Marketing & Analytics 3

Question 1

What does 'paid reach' mean on social media platforms?

Accepted Answer

The audience reached through boosted or sponsored posts

Answer

Paid reach refers to the number of unique users who see content because of a paid promotion or sponsored post.

Question 2

Which digital marketing strategy focuses on creating and distributing valuable content to attract and retain a target audience?

Accepted Answer

Content marketing

Answer

Content marketing focuses on creating and sharing relevant content to attract, engage, and retain a defined audience.

Question 3

What is 'attribution modeling' in digital marketing analytics?

Accepted Answer

Assigning credit to marketing touchpoints that lead to a conversion

Answer

Attribution modeling determines how credit for sales and conversions is assigned to different marketing touchpoints in the customer journey.

Question 4

Which of the following best describes 'programmatic advertising'?

Accepted Answer

Using automated technology to buy and serve digital ads in real time

Answer

Programmatic advertising uses automated platforms and algorithms to purchase digital ad inventory in real time.

Question 5

What is 'customer lifetime value' (CLV) used for in digital marketing?

Accepted Answer

Predicting the total revenue a customer will generate over their relationship with a brand

Answer

CLV predicts the total net revenue a business can expect from a customer throughout their entire relationship.

CMA - Certified Marketing Analyst Practice Test