CMA Digital Marketing & Analytics

Question 1

Which metric measures the percentage of website visitors who leave after viewing only one page?

Accepted Answer

Bounce rate

Answer

Click-through rate

Answer

Conversion rate

Answer

Session duration

Question 2

What does SEO stand for in digital marketing?

Accepted Answer

Search Engine Optimization

Answer

Social Engagement Optimization

Answer

Site Engagement Output

Answer

Sponsored Exposure Online

Question 3

Which of the following is a key performance indicator (KPI) used to measure email marketing success?

Accepted Answer

Open rate

Answer

Page rank

Answer

Domain authority

Answer

Ad impression share

Question 4

In Google Analytics, what does 'organic traffic' refer to?

Accepted Answer

Traffic from unpaid search engine results

Answer

Traffic from paid search ads

Answer

Traffic from social media posts

Answer

Traffic from email campaigns

Question 5

What is A/B testing in digital marketing?

Accepted Answer

Comparing two versions of a marketing asset to determine which performs better

Answer

Testing two different audiences simultaneously

Answer

Running ads on two platforms at once

Answer

Splitting a budget between two campaigns

Question 6

Which digital marketing channel typically offers the highest return on investment (ROI) for B2B companies?

Accepted Answer

Email marketing

Answer

Instagram advertising

Answer

TikTok campaigns

Answer

Podcast sponsorships