CMA Digital Marketing & Analytics 3

Question 1

What does 'paid reach' mean on social media platforms?

Accepted Answer

The audience reached through boosted or sponsored posts

Answer

The number of followers a brand has

Answer

Organic shares of brand content

Answer

Total content views from all sources

Question 2

Which digital marketing strategy focuses on creating and distributing valuable content to attract and retain a target audience?

Accepted Answer

Content marketing

Answer

Affiliate marketing

Answer

Influencer marketing

Answer

Programmatic advertising

Question 3

What is 'attribution modeling' in digital marketing analytics?

Accepted Answer

Assigning credit to marketing touchpoints that lead to a conversion

Answer

Tracking competitor ad spend

Answer

Modeling future revenue projections

Answer

Segmenting audiences by demographics

Question 4

Which of the following best describes 'programmatic advertising'?

Accepted Answer

Using automated technology to buy and serve digital ads in real time

Answer

Manually placing ads on selected websites

Answer

Creating ads using programming languages

Answer

Scheduling ads to run at specific times

Question 5

What is 'customer lifetime value' (CLV) used for in digital marketing?

Accepted Answer

Predicting the total revenue a customer will generate over their relationship with a brand

Answer

Measuring the cost of acquiring a single customer

Answer

Calculating the number of purchases per session

Answer

Estimating website traffic from a single campaign

Question 6

In paid search advertising, what is 'Quality Score' and who uses it?

Accepted Answer

A metric Google uses to evaluate ad relevance, expected CTR, and landing page experience

Answer

A rating used by Facebook to rank organic posts

Answer

A score assigned by agencies to rate campaign performance

Answer

A competitor analysis rating used in SEO tools