CIW CIW Internet Business Associate 2

Question 1

What is a payment gateway in e-commerce?

Accepted Answer

A service that authorizes and processes online credit/debit card transactions

Answer

A payment gateway is a merchant service that securely transmits payment data between buyers, merchants, and financial institutions.

Question 2

What does SSL/TLS provide for web-based transactions?

Accepted Answer

Encrypted communication between the browser and web server

Answer

SSL/TLS encrypts data in transit between a client's browser and the web server, protecting sensitive information like credit card numbers.

Question 3

In internet marketing, what is a conversion rate?

Accepted Answer

The percentage of website visitors who complete a desired action

Answer

Conversion rate measures how effectively a website turns visitors into customers or leads by calculating desired actions divided by total visits.

Question 4

What is affiliate marketing?

Accepted Answer

A performance-based model where affiliates earn commissions for driving traffic or sales to a merchant

Answer

Affiliate marketing pays third-party publishers a commission for generating traffic or sales for a merchant's products via tracked links.

Question 5

What is the primary purpose of a privacy policy on a website?

Accepted Answer

Inform users how their personal data is collected, used, and protected

Answer

A privacy policy discloses how a site collects, uses, stores, and shares users' personal information, often required by law.

CIW - Certified Internet Web Professional Practice Test