CIW CIW Internet Business Associate 1 — Questions and Answers
Question 1: What is e-commerce?
- Email marketing only
- The buying and selling of goods and services over the internet (Correct answer)
- Electronic document management
- Internet service provider billing
Correct answer: The buying and selling of goods and services over the internet
E-commerce encompasses all commercial transactions — buying, selling, and exchanging goods or services — conducted electronically over the internet.
Question 2: Which business model describes a company selling products directly to consumers online?
- B2B (Business-to-Business)
- B2C (Business-to-Consumer) (Correct answer)
- C2C (Consumer-to-Consumer)
- B2G (Business-to-Government)
Correct answer: B2C (Business-to-Consumer)
B2C (Business-to-Consumer) is the model where businesses sell directly to individual end-user consumers via the internet.
Question 3: What does SEO stand for in internet marketing?
- Secure Email Operations
- Search Engine Optimization (Correct answer)
- Social Engagement Outreach
- Site Encoding Order
Correct answer: Search Engine Optimization
Search Engine Optimization (SEO) refers to strategies used to improve a website's visibility and ranking in organic search engine results.
Question 4: What is a digital certificate primarily used for in e-commerce?
- Compress web pages
- Authenticate identities and enable encrypted communications (Correct answer)
- Track website visitor behavior
- Manage email subscriptions
Correct answer: Authenticate identities and enable encrypted communications
A digital certificate binds a public key to an entity's identity, enabling SSL/TLS encryption and verifying website authenticity.
Question 5: Which type of e-commerce transaction occurs between two private individuals, such as on eBay or Craigslist?
- B2B
- B2C
- C2C (Correct answer)
- G2C
Correct answer: C2C
C2C (Consumer-to-Consumer) commerce involves transactions between private individuals, often facilitated by a third-party platform.
Question 6: What is a cookie in the context of web browsing and e-commerce?
- A type of malware
- A small data file stored on a user's computer by a website to remember information (Correct answer)
- A server-side session encryption key
- A type of web server log
Correct answer: A small data file stored on a user's computer by a website to remember information
A cookie is a small text file a website stores on the user's browser to remember preferences, login state, or shopping cart contents.
CIW CIW Internet Business Associate 1
What is e-commerce?